Astute Social Blog

If you're not a business that sells directly to consumers, how do you build a relationship with them? This is a pivotal question if you are hoping to reach a wide audience. Get a social strategy A Social Pull-Through Marketing strategy can help you reach people who use your product by 'pulling' it through delivery channels. On social media this might include: Creating contests. Offering free content that exhibits your organization's expertise. Providing special online offers via social networks. Developing fun apps (games) that relate to your product. What Social Pull...

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How many sales leads are missed every day? It's probably close to the number of times that people post an expressed desire on social media. Think about it. Here are just a few examples from the social web: When considering the quantity of social media posts made per day (340 million tweets on twitter per day (Twitter)), its no surprise that many of those posts containa a stated desire for some product or service. These won't always be explicit statements like "I want to buy a Mach III razor." On the contrary, they sometimes will be implicit hints to a desire - "Keep cutting...

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Have you ever considered using photos to manage social media events? Practically, this would involve posting images of an upcoming event, sharing photos during an event, and curating content afterwords to present a visual story of your event. If this isn't something that you are moving towards for your social marketing mix, here are 3 reasons that you'll want to ASAP: 1. We are becoming increasingly visual Let's face it, our lives are ridiculously packed full of information. As the amount of information we consume increases, it becomes all the more important that this information is quick and easy...

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Have you ever been in a situation in which you were longing for some item, but there was seemingly no way to receive it in a timely manner? Consider the following story: Two weeks? That don't do me no good. Everett McGill found himself in a bind. The sole local retail establishment did not stock his favorite brand of pomade, Dapper Dan. The clerk had informed him, "If you want Dapper Dan, I can have it in a coupla weeks." Now, with what little supply remained of his favorite pomade dwindling and no reliable means of transportation, he had to make difficult decision: wait an agonizing...

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We are excited to announce a new feature that gives you the freedom to discover trends for your brand! Trends Trends provide information on what topics or links are popular now and over the last 24 hours. You can see the results of our trending analysis at the bottom of the summary page. The trending information is a representation of what is popular in your data stream. Each trend is presented as a clickable link and an icon. The icon before the trend text represents what kind of trend was detected. Trends can be Topics, Links, Authors, or Hashtags. Drilling down Each trend...

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